Cal Young Residents Reflect On Presidential Campaign

           Cal Young Residents Reflect On Presidential Campaign

by Jordan Shepherd

 The time for genuine action and words is now, according to local voters.              

In the neighborhood of Cal Young, one sentiment holds true between residents in regards to the presidential race: opinions remain unchanged despite multiple nationally aired debates and numerous campaign ads between the candidates.

Residents have not been impressed thus far with the amount of negative ads and lack of genuineness. Political ads, specifically, are a negative focal point between local voters.

“You know now that there is so much money behind [political ads],” said Cameron Ritchey, employee at Oregon Sports, a local retail store in the Cal Young neighborhood. “There’s a lack of, maybe, genuineness to it at times because you’re just getting what someone paid for. You’re not getting any personal opinion, someone else says something and [the candidates] just say ‘I approve this message,’ at the end of it.”

The lack of authentic sentiments throughout the campaigning has kept local voters from giving a definitive edge to either candidate. This has caused residents to refer to candidates’ track records as a source of their motives.

“In watching [the presidential debates] it’s been interesting to see how Mitt Romney would try to appeal to someone like me or someone who is, perhaps, undecided or leaning away from him. I don’t think he’s been very successful in that,” said Ritchey. “On the other side, the president has not come across as strongly as he could…but I think his record, for the most part, speaks for itself.”

Some residents see this election more negatively than others, which is leading political advertising to fall upon deaf ears. Rose Marie Moffitt, a Cal Young resident, conveyed her disgust about the entire process.

“I’m sick of it,” Moffitt said. “It goes on too long, too much money, too much of everything…I kind of tune out on a lot of [the advertisements].”

In an election year that features less positive ads than in years before, about 20 percent less for each party than in 2008 according to a poll in The New Yorker, the candidates are attempting to bring negative light on their opponent rather than standing behind their policies. This leads voters to take political ads and debates less seriously because they realize the true motives behind them.

“[Political ads] make me laugh because I know that they’re just full of garbage,” said Cosmos Caramel Corn employee Cameron Dixon.

According to all of the Cal Young residents interviewed, they believe the negativity surrounding this campaign year is unnecessary and ultimately, their views have not been swayed right or left despite political ads and multiple debates between the candidates.

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