The Advocare Challenge – Julian Massenburg

After numerous attempts to lose weight, Jaques Montgomery began to lose hope for his weight loss dreams. Countless dollars wasted for new supplements that did not produce the results he sought. With little to lose, Montgomery took one final shot with the Advocare 24 day challenge. The Advocare 24 day challenge is a new weight loss program gaining nationwide popularity. Montgomery, a junior at Warner Pacific College in Portland, is an advocate for the program. After experiencing success with the program, Montgomery recommends it to anyone attempting to lose weight.

Advocare is a nutrition, weight loss and sports performance company. The company offers a wide variety of nutritional supplements designed to enhance weight loss and increase physical performance. Advocare introduced their 24 day weight loss challenge in 2011. Since its introduction, thousands of people nationwide have participated in the challenge.

Advocare is backed and supported by countless physicians, including Dr. OZ.  The company endorses several world class athletes including Dallas Cowboys tight-end Jason Witten, and World Champion Sprinter Veronica Campbell-Brown. New Orleans Saints quarterback Drew Brees serves as the company’s spokesperson.

The Advocare 24 day challenge consists of two phases, a cleanse phase and a max phase. The cleanse phase lasts for the first 10 days of the challenge. Users must consume  three supplements which work together to prepare your body for proper nutrient absorption. The max phase lasts from day 11 until day 24. Here, too, three supplements work synergistically to fuel your body and achieve maximum results.

The cleanse phase contains an herbal cleanse to help the body eliminate waste, an OmegaPlex supplement to maintain body functionality, and an energy drink to give users an extra boost. Dr. Daniel Lonquist of Grand Junction, Colorado believes cleansing the body is a healthy practice.

“Everyone’s exposed to a lot of toxins, additives, preservatives, and foods. As long as the cleanse you choose doesn’t force you to starve…” Lonquist said. “I think it is very good for your body to do a cleanse every once in a while.”

The max phase includes a Metabolic Nutrition System which provides energy, appetite control, and overall wellness. It also includes meal replacement shakes and additional energy drinks. Proper use of the 24 day challenge, along with adequate dieting and exercise can result in rapid weight loss.

Jaques Montgomery has experienced success as a user of the Advocare 24 day challenge. Throughout his life, ] Montgomery has had an issue with weight. In recent years, he has undergone numerous dieting routines to attain weight loss. None of the routines were effective.

Montgomery was introduced to the Advocare program by his former high school football coach Anthony Jordan. Jordan works as a promoter of the Advocare program.  For $180 Montgomery would receive six dietary supplements to consume during the 24 day challenge. Montgomery initially expressed skepticism regarding the Advocare program. As a struggling college student, $180 is a lot of money for a weight loss investment. Jordan then informed Montgomery about the product’s 100 percent money back guarantee. If Montgomery was unsatisfied with his results, he would receive a full refund at the end of the challenge. With this in mind, he decided to give the program a shot.


Montgomery began his first 24 day challenge this past April. The program began on the first of the month. Over the next 24 days, Montgomery had to follow a strict diet and workout routine recommended by Advocare. He cites the cleaning phase as the most difficult part of the challenge.

“Throughout the first 10 days I had to drink a very bad tasting fiber supplement,” Montgomery said. “I could only eat fruits, vegetables, and a small quantity of meat.”

During the cleansing phase, Montgomery was prohibited from eating breads, carbohydrates, and starches. His workout routine consisted of a rigorous cardiovascular exercise. He had to spend 30 minutes on the treadmill and 45 minutes on the elliptical machine. After the daily cardiovascular exercises, Montgomery then completed strength conditioning exercises to help him tone and trim his body.

Montgomery claims the second part of the 24day challenge was a lot more calming and easy to get through. The second stage of the process is designed to replenish the body and to perform additional cardiovascular exercises.

“Every day seemed to go quite smooth and fast,” Montgomery said. “The continued exercises gave me a lot more energy throughout the day.”

At this point in the challenge, Montgomery said he started seeing the results of all his hard work. In a typical Advocare 24 day challenge, individuals are encouraged to weigh in on day ten to check their progress. Montgomery decided not to take part in the weight in because he was more interested in his end results opposed to a checkpoint. After getting through the second stage Montgomery experienced mental and physical changes in his body. He looked in the mirror and saw slimmer facial features. Montgomery also experienced an overall boost in energy.

“Waking up in the morning became a lot easier to do,” Montgomery said.

Astonished by his results, Montgomery recommended the 24 day challenge to one of his close friends Antonio Hayes.

Hayes is a defensive lineman at Foothill Community College in Los Altos Hills, California. He was in search of a way to lose weight before spring training when Montgomery recommended him to the Advocare 24 day challenge.  Hayes wanted to lose the weight so that he could be more agile to impress his coaches at practice. With this being his third season on the team, he believed that showing up to training slimmer would prove his dedication to the game.

“Jaques had a lot of success with the workout and I was up for the challenge,” Hayes said. “I had to find a way to lose 10 to 15 pounds before spring practice began.”

With spring practice quickly approaching, it was time to get to work. Hayes began the Advocare 24 day challenge in early May. Throughout the month, he continued to attend team workouts while consuming the daily supplements. Like Montgomery, Hayes changed his diet to correspond with the recommendations from Advocare. Before Hayes started the diet, he weighed in at 295 pounds. On day 24 of the challenge, Hayes weighed in at 278 pounds. The coaches at Foothill Community College were impressed with Hayes’ slimmer frame.

“I had a lot more endurance on the field,” Hayes said. “I was able to get a quicker jump off the ball thanks to my weight loss.”

A local athlete has also experienced success with the program. Lane Community College track runner Jahzelle Ambus used the Advocare program to decrease her body fat index before the track season began.

“Before my workouts, I ate a lot of carbohydrates,” Ambus said. “After my workouts, I would consume Advocare protein shakes to restore my muscles.”

Her decreased body fat index tremendously contributed to Ambus’ success on the track this spring.

Advocare products may not be the cheapest dietary supplements on the market but Ambus, Hayes, and Montgomery collectively agree that the products are worth every penny.



Montgomery before and after his first 24 day challenge.

Jaques Montgomery before and after his first Advocare 24 day challenge.

Ambus stretching after a cardiovascular workout.

Jahzelle Ambus stretching after a cardiovascular workout.

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